By - Catherine Luckadoo
Something Classic Wedding Stylist
My absolute favorite television show is Friends. I’ve seen every episode at least five, ok probably ten, times and if a rerun is on, I am bound to get hooked...especially if it is the iconic “Pivot”
episode. Watching characters Ross, Rachel and Chandler try to get a giant couch up a flight of New York City apartment stairs while Ross yells “Pivot!” with increasing volume and exaggerated pronunciation is by far one of the most hilarious television scenes ever filmed.
The word “pivot” has always made me chuckle, but since COVID-19 has dramatically changed the world as we know it, the word has taken
on a much more serious meaning. It has, instead, become emblematic of the way society is being forced to function, and the ways our
businesses, like those in the events industry, must now operate.
I have to admit, at first I really fought the idea of this “pivoting.” I’m an event planner at Something Classic- I plan events. This means the entirety of what I do - and love to do, I might add - is to help design what will be a gathering of more than 10, 50 and 100 people. The energy that goes into planning these event details with our clients is what fuels me. The idea that we
had to put all of these plans on hold...and even cancel some of them... absolutely drained me. I can’t even begin to tell you how much I am looking forward to these postponed events when we are finally allowed to congregate. They are going to be some pretty epic celebrations.
Until then, every webinar, blog post, Zoom call and online networking group I belong to has been discussing new ways to do business, new ways to stay relevant, new ways to connect, and, especially, new ways to be there for our clients, both now and in the future. It is essential that during this time of crisis, we temporarily reinvent ourselves, and yes, pivot our business to
be able to come out stronger on the other side when we are once again allowed to gather.
In the meantime, I have been tasked with very different duties. I am embracing them, albeit reluctantly at first. Pivot we must and pivot we have. And you know what? I’m really proud of that. Something Classic is serving our clients on a smaller scale, helping them still find joy in our culinary treats both virtually and in intimate family settings.
We are continuing to put community first. We encourage you, if you are able, to donate meals for those in need and those working
on the front lines. Just because you can’t physically be together, you can connect over shared food experiences, and we want to help you find the ways to do so. We can help you host a virtual happy hour or you can order meals for your family and skip a night or two of cooking with our no contact delivery. You could even splurge and hire one of our unbelievably talented chefs, Something Classic Executive Chef, Chris Boyleston, or Halcyon Executive Chef, Jonathan Moore, for a private culinary experience. Keep an eye out for more fun ideas.
Our renewed creative juices are flowing at Something Classic!
Some day “pivot” will once again remind me of the hysterical scene from Friends. For now, this industry buzzword is my new career focus. We will pivot back again better than ever...much wiser and even more appreciative of our community. And no couches will be harmed in the making. (If you know, you know.)
Reach out to plan your event with Catherine for ten people OR she has a few restaurants up her sleeve where you can plan for 200 - pivoting takes on a whole new meaning. firstname.lastname@example.org